![]() Yes, you heard me correctly: Creating a chatbot using Drift is way easier than you think. Instead of having to get help from engineering or worry about whether chat software will play nicely with your existing marketing tech stack, implementing chat is relatively simple. Instead of the static chat experience of decades past, chat conversations are live, dynamic, and have the potential to serve as a powerful lead generation tool that lives right on your website.īest of all? There’s minimal work involved with getting these tools live. Today, chatbots and conversational marketing platforms provide a totally different experience. ![]() ![]() And that created a very troubling experience for businesses and customers alike. If you chatted into a company via one of these old-school chat tools, you’d often get a generic message saying something along the lines of, “Thanks for your message - a support rep will be in touch soon.” Simply put, it was anything but live. In many ways, the idea of “live” chat was an illusion when it first launched. And since then, a lot has changed - both in terms of the broader marketing landscape, as well as in the technology itself.įor starters, in the early days, live chat support reps weren’t available 24/7. Live chat first entered the marketing scene almost twenty years ago. Even though times have changed, many marketers don’t realize how ridiculously easy - and beneficial - it is to have a chatbot on your website. Then there’s the fact that the word “chat” conjures up the live chat of yesteryear. There’s one phrase that can both inspire and terrify a marketer at the same time:īecause modern marketers understand that anytime you launch a new marketing channel, there are logistics to consider - and with chat, you’re essentially providing a whole new way for your prospects and customers to connect with you.
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